Why Entrepreneurs Divorce Their Logos (And Why It's A Bad Idea)

Your logo speaks a lot about your company. It creates a first impression in consumers and gives your business a more professional feel. Your logo also helps customers develop a sense of trust in your business and can make your company look well-established. Your logo becomes a part of you and it almost seems like you are married to your logo. All your marketing materials contain your logo including your website, your letterheads, your envelopes, your brochures, your calling cards, your flyers, and your newsletters. You even see it on your sales invoice, proposals, and other business materials. Seeing the same logo over and over day in and day out can lead to a sense of indifference and the logo that you were once so proud of no longer sparks the same feeling of inspiration in you.

When this happens, the common solution most business owners think of is dropping their logo and creating a fresh one thinking that this will solve the disinterest they now feel about the present logo. While this may sound sensible, it is actually a very bad idea. Your company logo is like the partner of your company. Logos are meant to exist until the time the business ceases to exist. It serves as the face of your company and helps customers identify with your business. Business owners fail to realize this when they want to change their logo but doing so can actually make clients feel like they are lost and can raise some concerns. One of the things that will be affected by changing the logo is the client’s trust in the company and you certainly don’t want to compromise the trust that you’ve tried so hard to maintain all those years.

Instead of changing your logo, do other things that will be more worth your while like reviewing your marketing strategy, updating your website, or looking into how you can improve customer service. You might be tired of seeing your logo but it’s that logo that has helped make your business successful and you definitely want to think twice before throwing it all away.

In order to find out more on business logo design and similar web design or webmaster related resources, check out Design Contest which is a Online service where you can run a contest to get multiple designs for different services.